Adrienne
DeMoss

Adrienne DeMoss is the assistant news director at KBTX in Bryan–College Station, where she leads editorial strategy and digital innovation for a 40+ person newsroom. A digital-first newsroom leader, she oversees daily coverage, enterprise reporting and cross-platform publishing, helping drive significant audience growth across web, streaming and social platforms.

Adrienne joined KBTX in 2020 as director of digital content, where she led the newsroom's transition to a digital-first operation. She developed workflows that integrate analytics into editorial decision-making, launched new streaming initiatives and helped scale the station's digital reach to tens of millions of annual views. In 2023, she was promoted to assistant news director, where she now focuses on long-term coverage planning, newsroom leadership and mentoring journalists in audience-focused storytelling.

She began her career as a digital content producer at KAGS, where her work earned an Edward R. Murrow Award for Excellence in Social Media.

Adrienne's work has been recognized with multiple regional and national Edward R. Murrow Awards, including a National Murrow Award for Digital in 2023 and honors for innovation, breaking news and overall excellence. She is also a 2023 RIAS Berlin Commission Fellow.

She graduated cum laude from Texas A&M University with a bachelor's degree in anthropology and a minor in journalism.